New Racquets, Shoes & Bags arrive Friday - LOVE the weather!!!

We are seeing WAY too many racquets that have done their job for you - but are trashed - why? When your racquet has no bumper guard and the frame is worn down to well, nothing...it's time. There are many nice frames that do NOT break the bank. If you really ARE a Hardcore Tennis Player, then your equipment is 'darn' important...(this is public so i didn't use the words i wanted to)

New Frames, Shoes and Bags are here Friday...

Eric is 48 Today Sale

HAPPY BIRTHDAY ERIC

Eric is 48 today - SO, everything in the store is an ADDITIONAL $15.00 off (except grips that don't even cost that much) Stop in and have a beer with Eric -

FILA WINTER APPAREL - Lowest Prices in ATL by far

FYI - we are sending a huge portion of our winter apparel to Macon - SOON! Possibly Monday or Tuesday (Feb 11-12th) There are many more options than pictured below. Hurry up or they will be gone.

SO, if you want to stay warm on the court (or before your match/after your match) then I would get in soon. We have a lot of warm-ups for men and women at 40% off.

Best Racquet Stringer in Atlanta...

I have to blow Eric's horn - he clearly is the most knowledgeable and best stringer/racquet technician in the area - by far....hands down. He just is! Come in to Hardcore Tennis, bring your equipment, tell him everything you have and what you want regarding your tennis game. He will give you his time and knowledge...He is available Monday - Saturday!

Fila Winter Warm-ups Ladies & Mens

Don't be cold playing this winter - Eric brought in Women's Warm-up this year. Men's too, but the point is, we always hear we don't have anything for women other than racquets and stringing....Now we do!

 

 

Happy Holidays

We ARE open today AND Happy Holidays...

FILA womens & mens apparel arrived at Hardcore Tennis TODAY

Our Winter Apparel from FILA has arrived! Just in time for the COLD TENNIS SEASON! Sweats, Jackets, Pants, Shirts, Skirts, Shorts....We have much more apparel than usual so 'come n get it'

3 More New Custom Vantage Racquets:

BEAUTIFUL!

Custom Vantage Racquets - extended length

New Shoes in time for the Holidays! YONEX

New Men's and New Women's Shoes have arrived today at Hardcore Tennis: FOR YOU.



Men - YONEX Power Cushion 308

(What people say about them)

Comments: I certainly did not buy this shoe because of the color or "look" but I consistently receive compliments for both. What is important to me is the fit and cushioning. This sneaker is the best I have used (and trust me, I have tried just about every brand of sneaker). I am a singles player and these sneakers provide the support and comfort I need for the type of movement required in singles. Great sneak!
From: J., 7/12

Women - YONEX Power Cushion 308

Just another day with Eric and Beth at Hardcore Tennis -

NEED - web guy

We need your help - if you know a great web guy/gal please send them our way. We need someone to update our site.

HAPPY HALLOWEEN~ Stop by for Candy & Cupcakes

Come on in - another reason to celebrate, right? Happy Halloween, from Eric Beth Jason & Kevin

Leif S & Lindsay D on "Luxilon String"

For years I've been trying to get  players to understand that stiff, polyester strings are not for everyone. Read the following (condensed version)  and let me know what you think.

 

An interesting conversation took place last week during the women's year end championships in Istanbul. Leif Shiras who was ranked as high as 31 in the world, and former world #1 Lindsey Davenport, were commentating during the Serena-Azerenka match. It was brought up that Serena who had been using natural gut for years, now uses a blend of natural gut and "Luxillon." (As ususal they have no idea which particular Luxillon string Serena uses.)Tho following has been heavily edited. Lindsey:  The Luxillon gives her a little more control and spin. You lose feel and touch especially at the net but that is a lost art anyway. Leif: I do a lot of the Champions Tour events. Many of the guys are using Luxillon. Lindsey: How are their arms? Leif: Oh their arms are killing them! Leif: So you wouldn't recommend Luxillon strings for recreational players. Lindsey: Not a great idea.

Tennis Should Not be Played in Pain! Eric

Prince Graphite Origional Mid - 4 for sale at much less than market price:

This particular racquet is still one of the best racquets ever made - not for the beginner, but an amazing racquet! Stop by or call - here are some of the details:

The Graphite Original continues its claim as one of the best all-time player's racquets. With over 30 years under its belt, the Graphite Classic's feel and control garnishes a loyal following few racquets have known. The Mid, with its simplicity of design (smaller 93 head, open string pattern, standard length) is worthy of its "ultimate control" status. Timeless frame characteristics such as the 19mm beam, 12 oz. plus weight, head light balance and Cross Bar Stabilizer, make it a continued favorite among advanced 5.0 to Tour level players.

Hit on Your Court with our Playmate Ball Machines

There is no better way to relieve back-to-school stress than knocking the crap out of some tennis balls.  Both our Playmate-volley Tennis Ball Machines are in right now - so call to reserve one by the day, weekend or week. You can reserve it online on our website: www.hardcoretennis.net or call us at 770-933-1905

BB&T Atlanta Open Great Line-up Today

http://www.bbtatlantaopen.com/

Great workout if you use our ball machine...

Ball Machine Workouts

Tennis is a fun sport that offers physical fitness and an ability to compete in a friendly environment. The game, however, takes a lot of patience and practice to master. Tennis ball machines are an efficient way to learn proper technique and muscle memory so that you can automatically execute your shots and game plan in the heat of a match. Repetition is the key to learning strokes and tennis ball machines allow you to practice the same shot or strategy over and over.

Stroke Specific Drill

Every tennis player has a shot that he would like to improve, but it's tough to find a friend who is willing to spend an hour hitting shots specifically to your backhand or forehand. This is one of the ways that a ball machine can be used as an effective training tool. To execute this workout, Tennis Thoughts recommends setting the ball machine to dispense an entire hopper full of balls to whichever stroke you would like to improve. Depending on your needs, you can set the next round to continue the same stroke, or maybe switch to the opposite one.

Up the Middle

Speed, endurance and footwork are all important elements of a tennis match. The Up the Middle workout will help you improve all three skills, while giving you the chance to work on your ground strokes. Tennis Thoughts instructs to set the ball machine to serve balls down the center line of the court. Alternate between hitting forehands and backhands: A common mistake with this drill is to set the speed of the ball machine too fast. In order to avoid becoming burned out before you have hit every ball in the hopper, make sure the machine is shooting balls at a rate that is challenging yet feasible.

Two-Line Drill

Tennis is a running game, and the player who can hit winners on the run will have an edge over her opponent. For this drill, set the ball machine to alternate between forehands and backhands. Have the balls hit the ground far enough away from each other so that you have to move quickly from side to side. Along with hitting shots on the run, this drill improves your endurance and sprinting speed.

Random Oscillation

You can never be really sure where your opponent will place the ball. The random oscillation drill helps improve your reaction time so that you are able to get to the ball in time and make the right decision for your return shot. For this drill, Tennis Thoughts recommends setting the ball machine to random oscillation, with balls alternating between forehand, backhand and up the middle, and with some going deep and others landing closer to the net.

 

WIMBLEDON

Eric would love to give you his take on players this year at Wimbledon....stop by, have a beer and discuss the 'baseline' game being played...
We have Direct T.V. and 3 televisions now so stop by - bring your stick...

ATHLETIC DNA now at Hardcore Tennis Atlanta:

We have waited as long as we can for more DIADORA apparel - (word is 2013) so we went with men's apparel we are most impressed with, and that our customers would desire: Come feel it, try it on...

AthleticDNA - possibly coming to Hardcore Tennis

Men and junior boys apparel from athleticDNA is pretty damn nice...Since Diadora, we haven't seen anything different and high quality but this is way high on our list...Let us know if you agree on us carrying it. call the store: 770-922-1905
www.athleticDNA.com